Amy Schutte, a transformational messaging and brand strategist, is the CEO and founder of Hudson & Co, a boutique brand strategy and coaching business that works with startups to Fortune 500 companies. As a StoryBrand Certified Guide and creator of the Origin Stories Method, Schutte has helped create and launch million dollar brands and campaigns in the United States, Europe, and Asia. She’s an award winning writer, speaker, and host of the podcast Business Origin Stories.