Amelia English spent 22 years as a massage therapist + ran a women’s consignment store before she ever called herself a founder. It was behind that consignment counter, season after season, that she saw the thing she couldn’t unsee: how little women actually get back for the clothing they love. The system wasn’t broken by accident. It was built to extract value from women, not return it. So she decided to stop playing by its rules.

SHARE is the alternative she built. It’s an app that lets women swap the clothes they no longer wear through a point system, so good pieces keep moving between closets instead of dying in the back of one. Value for Value. No guilt. No loss. That’s SHARE. It’s not a sustainability brand wrapped in beige + linen. It’s a reclamation platform for women who already have great taste + are done apologizing for it. The sustainability? That’s just what happens when smart women refuse to waste what they own.

Amelia came to entrepreneurship without a business degree, without a roadmap, driven by pure conviction that something was broken + she was the one to fix it. Her founding story runs through real life: growing up in a beach community that shaped her sense of stewardship, living through financial scarcity, + losing her first husband. It was during these years her community carried her family through grief with practical, tangible love. That’s the heart underneath the fire. Because life works better when we take care of each other, + Amelia is building proof of it.

Today she’s a solo founder building SHARE from Boston, Massachusetts, where she lives with her partner Stephen. She’s the proud mama of two grown children + an empty nester in the most expansive sense of the phrase: more room now to build the thing she believes the world is waiting for.

She doesn’t want women to buy into the system. She wants them to swap out of it. Her belief, stitched into the brand itself: caring is currency.