I’m Jieun Lee, a soul-led brand strategist, designer, and founder of Life Dezine—where personal branding meets personal evolution.
As a result of my work, my clients stop performing and start aligning—building brands that feel like truth and reflect who they truly are.

I work with visionary creatives and heart-led entrepreneurs
who are ready to express their essence, own their voice,
and lead by their own design.

Who do you know who wants to build a brand that feels like coming home?